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‘Metropol Istanbul’
‘Metropol Istanbul’ to Serve as Bridge in Turkish People’s Daily Lives As indicated by its national flag featuring a star and the moon in harmony, Turkey is a land where the cultures of Europe and Asia coexist in harmony. It borders the European states of Bulgaria and Greece to the west, with its Middle East neighbors such as Iran and Iraq lying to the east. Such a geographic position has been central to Turkey’s role as the “bridge of the world.” Leaving its past associations with the Silk Road behind, the country is emerging as a strategic leader in the areas of tourism, culture, and construction in 2016.
Lately, Turkey’s construction industry has demonstrated such extraordinary growth in both scale and volume as to draw comparisons to the economic boom of the late 20th century. It is a result of the country’s aggressive pursuit of foreign trade — breaking from its somewhat passive past — and active attraction of foreign companies to its construction market for shared growth.
Spurred by the construction boom, Hyundai Elevator began making inroads into the Turkish market. In 2010, it concluded a conveyance supply contract for VARYAP MERIDIAN(53 units, US$ 3,067,000) with Varyap, a local construction firm. In 2014, it signed a US$ 394,000 contract with GAP Insaat. The success of those projects helped Hyundai Elevator solidify its ties with the two firms. This contributed to its securing an order for Metropol Istanbul, which Varyap and GAP Insaat had teamed up on to build. In early 2013, ground was broken for Metropol Istanbul in the Atasehir suburb of Istanbul, Turkey’s largest city. Construction of this multipurpose complex comprising office, residential and commercial facilities is slated to be completed by the end of 2016. The project consists of three towers (up to 250 meters high, which will one of the tallest tower in Europe) and other buildings set on an 800,000㎡lot that will also accommodate Turkey’s largest outdoor shopping street (Cat Walk). Located in Istanbul’s promising financial center spanning 2,500,000㎡, it provides easy access to users. It has also been well-received for the quality of its office facilities.
Building Trust with Local Builders Through Outstanding Products and Sales The contract for Metropol Istanbul was concluded in February 2015 thanks to the positive feedback from Hyundai Elevator’s previous projects as well as the determination of its sales force and Turkish agent. Members of the Global Sales Department displayed business acumen in the course of previous projects that provided healthy momentum for building up trust with the local builders.
In addition, Mr. Hakan EK, president of the Turkish agency, motivated by his pride in the company’s products, briskly pursued on-site sales activities. By maintaining amicable relations with the local builders, he further elevated the company’s image, which contributed to its success in clinching orders in Turkey. Such efforts paved the way to winning several large conveyance orders including the VARYAP MERIDIAN, Istanbul subway CEKMEKOY-USKUDAR line (US$ 13,100,000, 250 units), Istanbul Marina (US$ 2,770,000, 53 units), and Water Garden Shopping Mall (US$ 1,430,000, 65 units). The combination of sound relations with client builders, unparalleled product quality, and the sweat of its sales force united to reap rewarding outcomes such as the order for Metropol Istanbul.
Tapping the Turkish Market with Industry-Leading Technology and Design.
The order for Metropol Istanbul is valued at US$ 8,107,000, through which Hyundai Elevator will supply 127 elevators including 6 high-speed elevators (6 m/s), along with 24 escalators and moving walks.
The products to be supplied under the contract incorporate the Destination Selecting System. When people press the button for their floor from the landing, the system designates the best elevator by factoring in wait time and elevator riding time. In addition, a luxurious titanium black design commensurate to the country’s largest building complex is applied to the main-floor door, car doors, and car front walls.
When Metropol Istanbul is completed, Hyundai Elevator’s products will be in use in a cross-section of Istanbul’s infrastructure, ranging from its subway system to shopping malls and office buildings. However, Hyundai Elevator will not act passively and lean on its track record and latest orders. Rather, it will view the order for Metropol Istanbul as incentive to further solidify its footing in the Turkish market.
   


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